Reyka Vodka I Redesign

Inspired by the bespoke bottle design over at Stranger & Stranger, this project is a redesign of an existing brand. Reyka vodka prides itself on using the natural resources of Iceland to produce its vodka. The concept is filtration - inspired by the lava beds that filter the water, in addition to the lava rocks that filter the vodka itself. The shape of the bottle mimics the lava rock columns that adorn the shores of Iceland. The copper typography and accents draw from the copper stills used to distill the vodka. Reyka wouldn’t be complete without its very own lava rock in the neck of the bottle. Flavors are original and black licorice.