Photography courtesy of Iris Ray (irisray.com) & Ben Hammerton
Gentle Riot | Brand Identity & Motion
Logo and business card design for socially-conscious brand, Gentle Riot, by Estefany Arias. I designed a logo that communicated the goal of the brand–speaking up and creating dialogue about equal rights for all women. Lavender was the obvious choice for the primary color of the brand. It represents femininity and is a staple color in Arias' wardrobe. The Bariol font family is used across print and digital platforms. Its rounded edges make it a friendly font and a perfect juxtaposition with the Gentle Riot word mark in House Slant.