Logo and business card design for socially conscious brand, Gentle Riot, by Estefany Arias. I designed a logo that communicated the goal of the brand - speaking up and creating dialogue about equal rights for all women.
Lavender was the obvious choice for the primary color of the brand. It represents femininity and is a staple color in Arias' wardrobe. The Bariol font family is used across print and digital platforms. Its rounded edges make it a friendly font and a perfect juxtaposition with the Gentle Riot word mark in House Slant.