Petco | ESG Report

I independently led the visual direction for Petco's 2023 ESG report, overseeing the art direction for a 128-page report, creating a detailed shot list and managing comprehensive photo direction for a complex multi-location lifestyle shoot. I adhered to Petco's brand guidelines, utilizing impactful pet photography, fonts, colors, and iconography. Despite a tight deadline, I successfully completed the project while collaborating closely with the sustainability team and a third-party company responsible for data compilation.